About shopping bag of Marui Imai [Marui Imai Sapporo Main Store topics]

Sapporo Main Store

 Traditional X evolution. What expressed in design of Ainu Fumi "love" (heart) to customer.
		Ainu Fumi has been embroidered on clothes as charm to protect beloved person.
Art director, Masatoshi Toda on behalf of Japan designs Ainu Fumi in motif.
New shopping bag which colored spiritually rich living of Hokkaido by collaboration with Meiko Tsuda of person of embroidery in the first person of Ainu Fumi study was born.

We design as fashion Item.
Is spirited by scenery of town; gorgeously.
Art director
Seiju Toda

The novelty of this shopping bag is designing as fashion Item as trade rag of company. We want to have you carry to enjoy fashion.

Motif of design is Ainu Fumi. We decided in good luck pro (Shigeru Yoshida creative director) of production company, discussion with me with Marui Imai. Ainu is the origin of Hokkaido culture. Fumi has creativity reaching in the world.

Make arrangements for process of embroidery.

Make arrangements for process of embroidery.

We chose form that heart showed from Ainu Fumi and let you unfold. This form is easy to get close and lets you feel love. We can express thanks to customer, too. We had you embroider my design on Meiko Tsuda on recommendation of Director Yoshida, and cultural value increased. Blue of image of the sea where red and Hokkaido of corporate color of Marui Imai are beautiful as for the color.

Scenery of town may become gorgeous brightly when we have many people have. It inflects in various scene and would appreciate your enjoying living.

Masatoshi Toda todaseiju art director

Edge is deep with Hokkaido and, other than Suntory royal, canned beer (1982 through 84), overall logo mark and fashion campaign of Isetan (86-95 years), deals with fashion campaign (91-99 years) of Marui Imai and art direction of Lake Toya Summit (2008). A lot of international prizes win.

Meaning of Ainu Fumi is charm.
"Fluctuation" same as nature is attractive.
Ainu traditional craft artist, researcher
Nobuko Tsuda

"Kilt Japan October, 2016 issue autumn"
(Japanese vogue company) shooting / Noriaki Moritani

Fumi of clothes of Ainu is charm. When Ainu surrounded people who laid child with rope for packing besides work in field and mountain, according to late Shigeru Kayano, we had faith not to be able to enter what kind of malevolent deity inside of this rope either. Embroidery that we gave to edge outside clothes is prevention against evil to protect the body from demon. Pointed part of form that heart shows has role of charm, and "kirau" means the corner (Horn) by Ainu.

It is said that we were careful to have seams by embroidery.

Attractive one of Ainu Fumi is "fluctuation". As embroidery of Fumi is manual work, somewhere slips off little by little even if we aim at symmetry. This becomes "fluctuation". Symmetric thing does not exist in nature very often. Because Fumi of clothes of Ainu is handmade, as a result, "fluctuation" seen naturally is born and is attractive and is not tired of seeing.

We are glad above all if you can think, "it is fun when we hold in hand because this shopping bag is pretty and is wonderful".

Person of Meiko Tsuda tsudanobuko Ainu outfitting Fumi researcher, embroidery
Hokkaido University Ainu, indigenous people research center honorary member researcher

We are from Mukawacho. Hokkaido University of Education Sapporo school special art course completion. Through Hokkaido Prefectural Ainu synthesis center curators, we continue up to the present day. In research of domestic and foreign Ainus batter document, we are appreciated. Open University of Japan Graduate School cultural science department completion, the master acquisition. From general study postgraduate course university doctorate. As for a lot of study and books.

Masatoshi Toda todaseiju art director

Edge is deep with Hokkaido and, other than Suntory royal, canned beer (1982 through 84), overall logo mark and fashion campaign of Isetan (86-95 years), deals with fashion campaign (91-99 years) of Marui Imai and art direction of Lake Toya Summit (2008). A lot of international prizes win.

Person of Meiko Tsuda tsudanobuko Ainu outfitting Fumi researcher, embroidery
Hokkaido University Ainu, indigenous people research center honorary member researcher

We are from Mukawacho. Hokkaido University of Education Sapporo school special art course completion. Through Hokkaido Prefectural Ainu synthesis center curators, we continue up to the present day. In research of domestic and foreign Ainus batter document, we are appreciated. Open University of Japan Graduate School cultural science department completion, the master acquisition. From general study postgraduate course university doctorate. As for a lot of study and books.

For beginning of story that Hokkaido is new this collaboration.
Masahiro Nomoto Ainu race Museum director

New story is necessary for present Hokkaido.
Regionality and characteristic unlike Honshu are in Hokkaido. We think that it is proper conclusion that Marui pays more attention to Ainu culture this time. New thing is born from the past. Not only department store handles consumption culture, but also means that it is cultural symbol of the land.

Culture comes out of communication.
By collaboration of Meiko Tsuda and Masatoshi Toda to respect, the latest graphic design became one with traditional Ainu Fumi. We think that Style only in Hokkaido bore fruit.

Even if Ainu Fumi is how splendid, without chance when the value is found, status will not be provided. In addition, Ainu culture in the future should demand idea in the modern society. This collaboration hopes that new story of Hokkaido begins.

We are from Shiraoi-cho for nomotomasahiro 1,963 years.
We deal with display production as plan committee of Ainu exhibition held at home and abroad and oneself conducts research of racial document, too and produce and act for spread of Ainu culture activity. In late years we participate in study on display representation of indigenous people in museum, art museum of all the countries of the world.

Contact information

Representative from Sapporo Main Store

Phone number: (011)205-1151